Who we are
Established in 1987, we are a family-run womenswear wholesale distributor based in London. For decades, we have supplied independent boutiques and retailers across the UK and internationally, building long-standing relationships through consistency, quality and service.
We design our in-house brands, SASA and Miss Sugar, from our London studio, creating contemporary collections designed for modern women seeking effortless, everyday style. Our focus is on wearable pieces that feel considered and refined, with an emphasis on natural fabrics and timeless silhouettes.
Production is carried out through our trusted manufacturing partners in Italy, Spain, India and China. We prioritise fabric quality and longevity, developing collections that offer both strong retail appeal and reliable repeat sales for our stockists.
We work closely with our retail partners, offering flexible ordering with no minimum quantities, next-day UK dispatch on in-stock items and postcode exclusivity for qualifying boutiques. Our reputation has been built not only on product, but on dependable service and a wholesale model designed to support the long-term success of the boutiques we supply.